A new beauty/wellness brand for pregnant and nursing women, Beaute de Maman, has begun rolling out to national retailers this week.

Following a test at selected retail locations during the second half of 2013, the brand will now begin significant retail expansion in 2014 – and expects to ship to over 5,000 stores by the end of this year.

Beaute de Maman is manufactured and marketed by TriStar Wellness Solutions, Inc (TWSI), which secured a one million dollar line of credit back in November, 2013.

The brand was created by an OB/GYN for her patients, and each product is formulated to meet the highest standards for natural ingredient selection that are safe for the mother while addressing the unique symptoms women encounter during pregnancy.

Beaute de Maman offers the largest range of products to be offered to pregnant and nursing women at retail, the company says. The brand intends to create a ‘maternity destination’ in stores for women to easily find products they need.

Jamie Barickman, Chief Marketing Officer at TWSI commented:

“By carefully building a brand to meet the needs of this under-served consumer group, we are helping retailers create a new destination at retail that will generate increased total store sales and increased consumer satisfaction and loyalty. Providing specific solutions for highly targeted consumer groups such as pregnant and nursing women is how leading retailers will grow sales and market share in today’s very competitive retail environment.”

What’s the packaging like? Soothing greens and white conveys a ‘natural’ feel.